During applications, candidates make sure to plaster their personality and brand all over them. They want to shine and be distinguished for what they could offer. Employers and businesses are no different. Even in the corporate strategy recruitment world, this is a matter of importance. Why? Let’s find out.
Companies want to be noticed and not only by investors and clients. They want to be seen by quality employees too. After all, people are what make a business. Without them, success would be out of reach.
But just as much as applicants compete over the best companies, businesses too vie against one another to hire the best professionals. It is a battlefield out there! So how do companies make themselves noticed? How do they get quality applicants to them? What is the point of attraction?
The answer: a lot. This is where employer branding steps in. Just as much as recruiters can get and form an impression about an applicant, the same is true the other way around. Have you ever wondered why many professionals seem to vie for the same companies and establishments? A lot of that is all thanks to employer branding.
How does the magic work then? Companies develop and establish a character to them that speaks to possible and current employees. Factors like salaries, employee benefits, corporate perks, life-work balance, corporate environment, professional growth, organizational character, history, creative freedom and even bosses play crucial roles here.
When a company is known to reward its employees with a competitive salary alongside various benefits and perks, people are naturally drawn in. It’s a no brainer considering that we all want financial freedom. Sure, passion plays a role too but wouldn’t it be awesome to work somewhere where passion and financial stability are both present?
A lot of employees will also seek a place where they can hone themselves and at the same time still have a sense of balance. Work is part of life but life shouldn’t be just work and no play.
The trick as to how businesses can develop, build, maintain and showcase quality employer branding is by action. They have to walk the talk. It’s not just about promising applicants this and that. Delivery is crucial. It has to be seen and felt by the current employees themselves. In a way this shall pour out into quality recommendations, sterling reviews and word of mouth. The next thing you know, your job application list has piled up to the ceiling. Employer branding should in fact be inscribed into an organization’s corporate strategy recruitment plan.