A lot of people are out there looking for a job. They’re either unemployed or they want to jump ship, perhaps for greener pastures or professional growth. But what many recruiters fail to realize that some of the best hires aren’t exactly individuals who are out there looking for a job. But how exactly do you recruit the so-called “non-lookers”? Worry not because we’ve got some strategy recruitment tips to help you get started.
- Write an excellent job description.
Writing job descriptions and vacancy ads are very tricky. You want to be as concise as possible because this is no essay after all but at the same time you don’t want to miss things out. Also, you want to be specific enough to only attract qualified candidates but not too compressed to eliminate and intimidate virtually everyone. Balance is key and this takes a lot of careful planning. Regardless, do it.
- Use strategic and targeted ads.
Know your target market and go for methods that get to them. It would be futile if you do so otherwise. For example, do you think a social media campaign on a vacancy will reach your target audience or will a newspaper ad be more adequate? You need to know where and what your preferred candidates dwell so you can go meet them there.
- Make the first move.
Recruiters don’t just wait for applicants. They’re go getters to. You should never be afraid to make the first move. Give them a call. Send them an email.
- Keep things functional but also fun.
Attracting non-lookers is tricky because there’s a lot of convincing involved. But as they say, the first step to effective convincing is to get someone’s attention. Many recruiters achieve this by using catchy and fun job postings. They’re still informational but with quite a punch.
- Network by virtue of recommendations.
It’s more likely for a professional to say yes to an invitation if you mention that they have been referred by someone they know. This also makes it effective for you to go around and ask for recommendations and referrals. You’d be surprised how people are linked. Small world, as they say.
- Sell growth, opportunity and environment not cash.
Last but not the least in our strategy recruitment tips list, sell not just cash. Sell more than that. People nowadays may still have finance as their top reasons when accepting a job but it sure isn’t what makes them stay in the long run. Personal and professional growth, opportunities and a great working environment is what eventually attracts non-lookers.